Air New Zealand Buys Data Analytics Firm

Air New Zealand and Aimia, a Canada-based marketing and loyalty analytics company, have jointly purchased 11Ants Analytics.

Air New Zealand and Aimia, a Canada-based marketing and loyalty analytics company, have jointly purchased 11Ants Analytics.

The joint venture will see 11Ants Analytics’ business expand into the 20 countries Aimia operates in, across several industries including the retail and travel sectors.

11Ants has developed a cloud-based retail analytics platform that allows retailers to better understand their customers.

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