Etihad Launches Quasi-Alliance

Middle East carriers may be notoriously reticent about joining global airline alliances, but Abu Dhabi-based Etihad has created something that appears very like one.

Middle East carriers may be notoriously reticent about joining global airline alliances, but Abu Dhabi-based Etihad has created something that appears very like one.

Etihad Airways Partners “brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits” and includes airberlin, Air Serbia, Air Seychelles, India’s Jet Airways, Darwin Airline and Etihad itself as founding members.

Although Etihad has equity stakes in all of the above, its Partners brand is open to any airline, even members of existing alliances such as oneworld and Star Alliance.

Those who join up have been promised access to shared sales teams in certain destinations, joint procurement of services and supplies, and shared pilot and cabin crew training at Etihad’s facilities in Abu Dhabi.

TAGS: Middle East
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