Gulf Air Unveils Restructuring Strategy

Gulf Air has announced a restructuring strategy which it hopes will “take the airline on a path towards sustainability and support the future economic development of Bahrain”. A new board of directors has been in place since November 2012. The strategy is aimed at optimising Gulf Air’s fleet and network, streamlining its organisational structure and re-engineering its internal processes. According to Gulf Air, the main objective is to reduce losses through a range of cost-cutting measures, resulting in savings of 24 per cent by the end of 2013, as well as improving yield and increasing revenue. The airline aims to boost revenue per available seat kilometre (ASK) by nine per cent in 2013 through improved revenue management and sales, frequency adjustments and route cancellations. Gulf Air has briefed the two unions GATU and NTAGU on its restructuring strategy, which it says will involve “right-sizing” its workforce. 

TAGS: Middle East
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