Iberia Unveils New Branding

Iberia is to roll out new branding at the end of November, symbolising a new chapter for the airline, it has said. The Spanish airline, which is now owned by IAG, will retain its distinctive red and yellow colours but will introduce a new logo and livery. Iberia said it interviewed nearly 9,000 people, including designers and passengers, during its research for the design. At the unveiling today, Iberia's CEO, Luis Gallego, noted: "It's not just a matter of changing the company logo, but of bringing the new image to every corner of Iberia, so the change will be perceived in all our products and the service we provide to our customers."

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