Virgin Atlantic has called time on its domestic UK airline, Little Red.
The carrier launched only 18 months ago with a remit to feed passengers into Virgin Atlantic’s long-haul operation at Heathrow. This followed the takeover of BMI – which had proved a reliable feeder carrier – by rival British Airways.
However, the expected transfer from short- to long-haul never materialised and Little Red flights have been flying less than half full for most of its life.
Virgin’s wet lease agreement with Aer Lingus, Little Red’s operator, will end in September 2015, while daily services between Heathrow and Manchester will cease in March.