Qantas Goes Back To Its Roo-Ts

Qantas is celebrating 70 years of its iconic kangaroo logo with a retro-inspired livery on one of its brand new 737-800 aircraft.

Qantas is celebrating 70 years of its iconic kangaroo logo with a retro-inspired livery on one of its brand new 737-800 aircraft.

Adapted from the image on an Australian one-penny coin, the carrier’s original kangaroo symbol was painted beneath the cockpit of its first Liberator G-AGKT aircraft in 1944.

The choice of animal reflected the airline’s decision to names its Indian Ocean passage the Kangaroo Service.

The carrier’s group executive for brand, marketing and corporate affairs, Olivia Wirth, noted that the kangaroo displayed on the tail of every Qantas aircraft has become a part of Australia’s culture and story.

“Our kangaroo logo represents our proud history, inextricably linked with the development of commercial aviation in Australia,” she said.

TAGS: Asia Pacific
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