SAS is opening seven new routes in the summer of 2014 as it improves its customer offering responds to demand for new non-stop services. From the end of March 2014, SAS will start flying between Stockholm-Visby; Stavanger-Edinburgh; Oslo-Edinburgh; Oslo-Aalborg; Oslo-Aberdeen and Oslo-Chania; as well as Copenhagen-Leeds Bradford. "SAS offers more destinations and a greater frequency than any other Scandinavian airline, and we will continue to invest in our offering to our customers," said Joakim Landholm, EVP commercial. "This last year we have succeeded in improving our competitiveness and increasing productivity, and this gives us the opportunity to open many new routes to serve our customers." Earlier this year, SAS opened new routes between Copenhagen-Bremen and Copenhagen-Humberside, and announced two routes for the winter season of 2013: Oslo-Sochi and Copenhagen-Salzburg. In 2013, SAS launched more than 50 new domestic and European routes, as well as the popular Copenhagen-San Francisco route.