Siemens' Strategy For Captivating Interest In Machines

Siemens recently showcased revamped facilities at the Digital Manufacturing and Design Innovation Institute (DMDII) in Chicago and its Technical Application Center in Elk Grove, Illinois.

Siemens wants to "make machines catchy again," according to Sascha Fischer, business manager for Siemens U.S. Machine Tool Systems. With two recently revamped learning facilities in the Chicagoland area, the company is hoping to capitalize on widespread interest in digitalization within manufacturing. Geared toward both manufacturing companies and students interested in the industry, these facilities provide hands-on experience with using Siemens' new technology.

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