Analysis

Farsound Ups Asian Commitment

U.S. company bolsters management team as it eyes bigger share of the Asia-Pacific region.

Global aerospace supply and logistics firm Farsound Aviation has appointed Gary Horobin to its new position of vice president for business development in Asia. Horobin will be based in Japan. Farsound Sales Director Lee Kelsey says Japan is a fast-growing market, especially maintenance shops, and provides a gateway to the overall Asia-Pacific market.

Nearly four decades old, Farsound offers supply-chain and logistics solutions for Class B and C parts, almost entirely for engines, according to Chairman Kevin Sargent. Farsound supports all Rolls-Royce Trent engines, RB211s, V2500s, GE90s, GENxs and some CFM56s.

The firm offers small parts like nuts, bolts, fasteners, filtration housings and seals to a global clientele stretching from Europe to the U.S., the Far East and the Middle East. Almost all support has been done for MRO shops, but Farsound also sells through distributors to airlines.

Services include rotary carousels of Farsound-owned inventory from which shops can pick and pay as they need. Farsound does kitting for specific engine jobs and tops up part bins. Kitting can be done by Farsound staff on site. Farsound now offers part ordering online though a web portal, an option that has attracted 10% of sales.

Sargent says Farsound is relied on by MROs like HAECO in Hong Kong because it focuses on specific engine parts AND knows these well. The company has developed excellent forecasting tools to predict customer needs and maintains on-time availability at 99.5%. The firm was already growing rapidly in 2016, with a small staff of less than 50 at its UK hub. The new position in Asia should accelerate growth in this crucial market.

TAGS: Asia Pacific
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