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GE Simplifies Aftermarket Offerings Into Four Groups

GE Aviation is rebranding its aftermarket services portfolio into four pillars that are designed to clarify and simplify the offerings for its airline, lessor and MRO customers.

GE Aviation is rebranding its aftermarket services portfolio into four pillars that are designed to clarify and simplify the offerings for its airline, lessor and MRO customers—especially as many operators fly legacy aircraft and introduce next-generation models.

 

GE has offered an array of aftermarket solutions that span the aircraft lifecycle, but “we were describing services in a disconnected way,” says Kevin McAllister, president and CEO of GE Aviation Services.

The portfolio includes all of the programs that GE has offered but brings them together under one name, TrueChoice. They then are bundled around flight-hour agreements, overhauls, materials, and changes of ownership or operator—and backed by TrueChoice’s data and analytical capabilities, which are improved greatly with Predix.

TrueChoice Flight Hour is the risk-transfer product that allows operators to pay for customized service on a dollar-per-hour basis and replaces the OnPoint brand.  The overhaul option is focused on optimizing cost-per-shop visits and the material pillar includes new, repair and used material.

The TrueChoice Transitions suite is designed to “help customers move from today’s fleet to tomorrow’s,” and includes anything from green time leases to customized workscopes and lessor integration, McAllister said. “Choice is in the name because we recognize that customers want choices.”

McAllisters explained that the portfolio simplification “drives better alignment with customers,” who want to know that when they buy an engine and plan to operate it for 25 years, that services will flex with their operating requirements. GE overhauls 35-45% of its installed engines. 

 

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