Technology Changing MRO Competitive Landscape

Two consultants at MRO Americas noted the ways in which new technology differentiators will decide competitive advantages.

New technology such as “big data” and analytics will dramatically change the world of aerospace MRO, two separate consultants advised at Aviation Week’s MRO Americas 2016 conference here, but clues are emerging for how companies can harness this revolution.

For instance, the winning business models a decade from now will be those that learned how to take control of the veritable firehose of operational data and use it to forward the design and reliability of aircraft, parts and engines, says David Stewart, vice president of ICF International.

Companies that wrest control of their project workscope will succeed because they can drive up profit margins, he continues, and those that excel at asset management will also gain a competitive advantage.

“The world is changing,” Stewart told the conference. “Watch this space; the competitive landscape is changing right under our noses.”


Dave Marcontell, vice president at Cavok Group, a division of Oliver Wyman, agreed almost verbatim. “Technology is changing the MRO landscape,” he said on a panel with Stewart to kick off the conference.

However, Marcontell posited other differentiators, citing recent Oliver Wyman data. More than half of respondents to a survey by the consultancy said price and customer service would be the top two distinguishing characteristics among MRO providers. Labor rates and OEM network relationships were considered most important by a third.

Nevertheless, both men proffered similar outcomes in their presentations. Both said the MRO industry should look to the Asia-Pacific region over the next decade for substantial growth, versus North America or even Europe.

Worldwide, Marcontell foresees 3.9% annual growth 2016-26 to a total market worth of $98.9 billion. Stewart predicts 4.1% growth to $96 billion 2015-25. 

TAGS: Technology
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