Travellers Yet To Adopt Mobile Technology, Says SITA

The majority of air travellers see the benefit of mobile technology to their journey despite most of them never using it. According to the 2013 SITA Passenger IT Trends Survey, 90 per cent of travellers say the technology is beneficial, but less than five per cent actually use mobile services such as check-in and booking. This is despite 76 per cent of passengers carrying a smart phone, outstripping the global average of 40 per cent. Francesco Violante, SITA's CEO, stated: "Passengers are ready but remain at the edge of really 'going mobile'. Improving usability and utilising the unique capabilities of smart phones is the key to increase usage." The survey found that 69 per cent of respondents booked their travel through a website and 20 per cent used a kiosk for check-in. The survey was carried out with a sample of 2,489 passengers from Abu Dhabi International; Beijing Capital International; Chhatrapati Shivaji International; Frankfurt; Guarulhos International; and Hartsfield-Jackson International airports.

TAGS: Technology
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