Sain_Ken_Boeing.jpg Boeing

Fast Five: Boeing Steps Up Digital Aftermarket Presence

The unveiling of its Boeing AnalytX offering in June 2017 signified Boeing’s intent to step up its digital footprint. Ken Sain, Boeing’s vice president of digital aviation and data analytics, discusses the solution and a planned expansion into self-service analytics.

Boeing AnalytX was unveiled at this year’s Paris Air Show. How important a role will analytics play in your ambitious aftermarket services strategy?

Boeing AnalytX has played a critical role to date and will continue to play an ever-increasing role in how we produce value for our customer and improve our own operating efficiencies. Boeing AnalytX encompasses Boeing’s aerospace and analytics people and subject matter experts, expertise, analytics solutions, data platforms and capabilities.

In early October 2017, it was stated Boeing had 223 analytics contracts. Is Boeing anticipating large-scale customer growth in the next year?

Boeing is anticipating healthy growth in pace with the needs of our customers. Our focus is on helping customers meet their objectives.

In the past six months since its launch, Boeing has announced some new analytics services contracts with the likes of Delta and China Airlines. Typically, how will these differ from traditional aftermarket agreements?

The agreements governing Boeing AnalytX engagements are similar to our existing contracts – there are no discernible differences. While Boeing launched Boeing AnalytX as a unifying capability in June of 2017, this is not a new focus for us. Boeing has been employing mathematical algorithms and analytic outcomes for decades and has used analytics for more than a half a century to build more reliable, efficient aircraft and services. Over the next year we will be opening up self-service analytics, a complement to our analytics business consulting and analytics applications, providing our customers with what they have asked us for – more choice.

It’s no secret that Boeing has set some ambitious growth targets for its services division. But some analytics have stated that monetizing data services has thus far been elusive. Do you feel there is still some way to go for the industry to successfully achieve this?

Do we see the market opportunity? Absolutely. However, there has indeed been tremendous hype about what analytics can and cannot deliver. We have found that data analytics provide tools to deliver an outcome – value, and our commitment has always been on helping customers achieve results. In other words, it’s not about the data – it’s what you do with it, and our industry is still at the start of applying analytics on a wide scale basis.

For next year, what are some of the goals for the digital and analytics division?

To continue improving the depth and breadth of our analytics portfolio, to use analytics as a key driver for growth for our customers and ourselves and finally, in cooperation with our customers, to fully launch and expand self-service analytics.

TAGS: Big Data
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