Emirates Beats The World’s Airline Brands

Emirates has been named the world’s most valuable airline brand following a survey by Brand Finance. With a brand value of $3.7bn in 2012 and $4.1 in 2013, the carrier was found to have had a 30 per cent increase in actual and forecast revenues, “largely at the expense of more established carriers such as Singapore Airlines [SIA] and British Airways”. Second place this year is Lufthansa with $3.6bn and third is Delta with £3.3bn. Also in top five are SIA and United. The four Chinese airline brands in the Top 10 have a combined brand value of $10bn, showing an increase of 11.5 per cent over 2012.

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