Magnetic MRO subsidiary EngineStands24 is breaking into the Asia-Pacific market with the opening of a new hub in Guangzhou, China.
The hub joins the company’s existing locations in Amsterdam, Tallinn and Dubai—which opened in late 2018. According to Daiva Zemaite, head of EngineStands24, the location will support the company’s strategic goals of growing geographically and increasing its selection of engine stands.
“China is a huge market with great potential,” says Zemaite. “Our new hub in China will enlarge our geographical presence which will be a really great advantage to our customers, especially those who have worldwide operations.”
Additionally, Zemaite says the company has a great sales force in China and local support from Magnetic MRO shareholder Hangxin Aviation Services, which will help with launching the new hub.
The Guangzhou location will start by offering customers a selection of the most popular engine stand types, such as the CFM56 family and Pratt & Whitney V2500. Variety will be increased based on the most popular and requested widebody engine stands in China and its neighboring countries.
In addition to leasing engine stands, the company is targeting a wider variety of services such as engine stand pool management and efficient cost control.
The hub marks Magnetic MRO group’s second strategic investment in China this year. In January, MAC Aero Interiors opened subsidiary MAC Sichuan in China. According to Aviation Week’s Fleet and MRO Forecast, Asia’s global fleet share will rise to 32% over the next decade, with China’s fleet size rising from 12% to 13%. The region will also yield a 31% share of worldwide MRO.