Standing up Boeing Global Services (BGS) is one of the biggest enterprise initiatives that the manufacturer has taken—even bigger than that required to integrate its acquisition of McDonnell Douglas, says David Longridge, BGS VP commercial sales & marketing. Uniting the various services is still underway with the mandate to streamline the business to deliver products and services faster—and in a more cost effective way.
In addition to the drive to deliver tailored solutions in a nimble way, Longridge says there is a cultural shift underway within services--knowing that BGS has to respond faster and in a different way than the production side: “The way we design aircraft might not be a correct methodology to service and modify them,” he says. This is a “is a big cultural shift.”
Expect BGS to invent new products and services to make sure it fulfills needs in a “fresh, timely and relevant way,” but do not expect it to launch an open platform—such as GE’s Predix, Airbus’ Skywise or even Lufthansa Technik’s Aviatar. Longridge says “we’re more focused on developing tools ourselves” using its native aviation knowledge and analytics capabilities.
For instance, Longridge says Boeing developed Maintenance Performance Toolbox, an online technical documentation management system, for an airline with a mixed fleet that includes Airbus and Embraer aircraft.
Today BGS is primarily focused on Boeing aircraft, but given that many airlines operate mixed fleets, expect the company to adapt its services to competitor’s products, “but that won’t happen overnight,” says Longridge.
Boeing forecasts the European commercial aviation services market—including ground handling, cabin services, information services, training, maintenance and engineering, and marketing and planning--to be worth $1.7 trillion over the next 20 years.